When RB Beauty wanted to bring their latest campaign to life using the NYC skyline we decided to test the hype around AI and see what it could really do. 

 

We shot on a green screen in Prague which meant that the talent, the lighting and the motion were all real. We captured some footage on handheld, some on Bolt motion control rig, then used AI to generate three iconic NYC backdrops in post. Our BTS film below shows the side by side of what we captured in studio, against the final result.