Sex on the brain? Turn on the sound for this one.. 

HMK directs a cheeky new commercial that’s already turning heads, JoJo Glows new campaign “Take It All Off” — leads us on with a witty twist that’s as unexpected as it is relatable, frantic unbuttoning with a flurry of awkward energy. .

Set in a retro 1970s-inspired living room the spot follows a young couple in the giddy, early stages of dating.